Because this was a redesign project, we began with an audit and heuristic analysis to identify the UX issues with current website. We documented all the UX and usability problems we found. We initially focused to solve these issues first.
Considering the main target audience (Professors and students), we segmented them into four groups based on their tech proficiency and teaching experience. We identified three primary user groups and created a persona for each.
Improving navigation was a critical aspect of the redesign process. We revamped the navigation, The old navigation was disorganized, and the CTA button was not minimal.
We also recreated entire navigation system and developed an updated sitemap.
The association lacked a brand or design guideline, leading to inconsistent use of color and text in the older website. We established a basic design system, enabling us to create a consistent-looking site.
The old membership form was cluttered and frustrating for users. We redesigned it to improve the user experience.
The Events page, where users can see all upcoming and past events with speaker info, date, and time, was designed to be as engaging as possible. We added a filter option on the left for quick access to desired events.
One of the significant challenges we faced was the lack of a consistent brand identity on the website. Without established design guidelines, creating a cohesive user experience was difficult. However, by establishing a basic design system, we overcame this roadblock, ensuring a unified look across the site.
– Benjamin Franklin
