Experience the future of medical devices.
Brainiac Healthcare is a MedTech company that provides high-quality and cost-effective equipment to the healthcare industry through innovation and technology. They wanted to make his position in the Indian healthcare industry. Hence, StarkSouk was hired to build the foundation of their brand and the overall branding for them.
WHAT WE DID:
Building a MedTech Innovation Brand from the scratch.
Brainiac Healthcare is a medical equipment company. The MedTech industry is a very competitive space and it is very difficult to position yourself in the market. So, StarkSouk's main challenge was to simplify the Brainiac Healthcare offering and help them build their brand position in the market. StarkSouk gave them a new brand identity and helped them to create their unique position in the market.
Crafting the branding blocks
StarkSouk organized a brand strategy workshop and invited the Brainiac healthcare core team to define the 'what', 'why', and 'how' of their brand.
Together we discovered the answers to these questions, as the StarkSouk workshop helped uncover the brand's personality – The Hero. The symbol of determination and mastery, the Hero brands help make the world a better place. As a brand invested in innovation, the creator initially seemed like a strong contender. But the hero's mastery became a favorite because the brand's future is in the healthcare industry.
Courage to shape future
We create the tagline for every brand we work with. It is phrase or words that represent the whole brand story and help the brand to create its position in the customer's mind. Brainiac Healthcare is a MedTech company that wants to redefine or reshape the future of the Healthcare industry.
Confident, Honest, Brave, Trustworthy
Brainiac Healthcare's voice is confident, professional, and brave. A collective of people who believe in solutions, not problems. They are never afraid to take risks and have the courage to stand with the right things.
Creating the experience that connects