StarkSouk hosted a brand strategy workshop with Brainiac Healthcare’s core team to clarify their brand’s ‘what,’ ‘why,’ and ‘how.’
We also conducted a competitive audit, market and trends analysis, and target audience and customer journey mapping. Our research uncovered key insights and market gaps, helping us position Brainiac Healthcare effectively.
In our StarkSouk workshop, we identified Brainiac Healthcare’s brand personality as The Hero – a symbol of determination and mastery.
The creator was initially a strong focus, but the brand’s future in healthcare made the hero archetype a perfect fit.
Brainiac Healthcare speaks with a voice that is confident, professional, and courageous. They believe in solutions over problems and are unafraid to take risks to do what’s right.
We create taglines that capture the essence of the brand, helping to establish a memorable position in the minds of customers. For Brainiac Healthcare, a MedTech company, the goal is to redefine and reshape the future of healthcare.
We craft bold, confident visual identities that reflect your brand’s true personality. We ensure consistency across all brand touchpoints, creating a cohesive experience that helps customers easily connect with the brand.
The website direction for Brainiac Healthcare is modern and simple. We wanted to bring the brand’s voice and personality to the website while achieving the desire result of demo booking.
StarkSouk exceeded my expectations with their dedication and quality of work. Their branding techniques truly set my company apart from competitors, and they delivered exactly what they promised. Highly recommend them to anyone seeking a reliable branding and web design partner!
