Conscious Chemist Website Audit

Introduction

The homepage of Conscious Chemist is visually appealing and aligns well with the brand’s identity as a sustainable skincare company. However, an in-depth UX & UI audit highlights several areas for optimization to enhance the user experience, improve accessibility, and increase engagement. Below, we break down the audit section by section.

Conscious Chemist UX Audit

An analysis of the Conscious Chemist homepage, highlighting strengths and areas for improvement to enhance user engagement, accessibility, and brand alignment.

Scope of Audit

This audit evaluated:

• Homepage Design: Visual appeal, interactivity, and content hierarchy.
• Accessibility & Usability: Navigation and responsiveness.
• Strategic Opportunities: Enhancing clarity and calls-to-action.

Key Findings

• Hero Section: Strong visual appeal but cluttered visuals and weak CTA prominence.
• “Find Your Match” Section: Engaging interactivity but lacks clear filters and product hierarchy.
• Product Displays: Informative layouts but limited accessibility and mobile optimization.
• Footer Section: Comprehensive links but cramped layout and weak subscription callout.

Recommendations Snapshot

• Hero Section: Simplify visuals, increase text contrast, and improve CTA visibility.
• Interactive Elements: Enhance filters and introduce better product organization.
• Mobile Usability: Optimize scrolling and provide more detailed product descriptions.
• Footer Design: Increase spacing for readability and use pop-ups for subscriptions.

Additional Suggestions

• Content Personalization: Highlight trending products and align with customer interests.
• Accessibility Enhancements: Use alt text and clearer navigation for better usability.

For a detailed analysis and page-specific recommendations, Download the Full PDF.